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Project 06

Sound Roots

An urban garden concept in Belfast city.

A space that can demonstrate what can happen when we look at our city centre differently—how we can connect with it, make it grow, find space to play, experiment and educate.

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The project aim—Bring life to an urban desert.

The aim is to produce a multi-sensory green and grow space, where we can learn, share and enjoy our city centre, bringing life to an urban desert.

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This project imagines an urban garden as a lively community space, a place to play, learn, and grow together. It features live music from local artists and offer hands-on learning about growing your own food and living more sustainably.

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The project includes concept, naming, visual identity, tone of voice.

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Campaigns inspire the audience to interact with the urban garden and to feel a sense of belonging.
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