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Project 06

Sound Roots

An urban garden concept in Belfast city.

A space that can demonstrate what can happen when we look at our city centre differently—how we can connect with it, make it grow, find space to play, experiment and educate.

The project aim—Bring life to an urban desert.

The aim is to produce a multi-sensory green and grow space, where we can learn, share and enjoy our city centre, bringing life to an urban desert.

This project imagines an urban garden as a lively community space, a place to play, learn, and grow together. It features live music from local artists and offer hands-on learning about growing your own food and living more sustainably.

The project includes concept, naming, visual identity, tone of voice.

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Campaigns inspire the audience to interact with the urban garden and to feel a sense of belonging.
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